Description

Job Description: Digital Marketing Coordinator

Department: Marketing

Reports to: Planning and Analysis Manager

Location: Any Wild Rose Location (Clinton, Emmetsburg, Jefferson, West Des Moines Office)


Position Summary:

The Digital Marketing Coordinator will deliver exceptional, personalized gaming offers, promotions, and information regarding casino events over email, text message, and other digital marketing channels while effectively implementing strategies to attract and maintain players as outlined by the Vice President of Marketing and the Planning and Analysis Manager. These contributions will play a crucial role in advancing the company's overarching strategic plan and revenue objectives.

Essential Duties and Responsibilities:

• Achieve individual and team revenue goals.
• Develop and execute comprehensive digital marketing campaigns to promote casino events, promotions, and special offers.
• Create engaging and persuasive content for email, text message and other digital marketing channels, ensuring consistency with brand voice and messaging strategies.
• Facilitate the planning, scheduling, and communication of digital marketing campaigns.
• Collaborate with the marketing, operations, and guest services teams to align digital marketing efforts with overall business objectives.
• Manage subscriber lists, segmenting audiences for targeted and personalized campaigns based on demographics, behavior, and preferences.
• Monitor and record KPIs such as deliverability, open rates, and gaming revenue generated, utilizing data to optimize campaign performance.
• Conduct regular analysis and reporting on campaign effectiveness, presenting insights and recommendations for continuous improvement.
• Implement automation technology, when practical, to schedule, deploy, and track digital marketing campaigns efficiently.
• Stay informed about industry trends, best practices, and regulatory requirements related to digital marketing and communication methods.
• Maintain compliance with applicable laws and regulations to ensure legal and ethical digital marketing practices within the industry.

Supervisory Responsibilities:

None

Position Experience:

Must be able to obtain and retain a gaming license. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with or without reasonable accommodation.

Prior marketing, analytics, and/or casino experience preferred.

Education and/or Experience:

Associate's or higher degree in marketing or related field or progress towards degree preferred.

Language Skills:

Must be able to read, write and speak English. Must be able to communicate with managers, other employees, and guests. Must be able to communicate in a clear and concise manner. Ability to deliver and present findings on analytical data. Ability to communicate with co-workers and/or guests in a professional manner. Ability to read, analyze and interpret financial reports and legal documents. Ability to draft reports and memos.

Interpersonal Skills:

Excellent organizational and communication skills are essential. Ability to research problems/issues, collect data, establish facts, and draw valid conclusions. Excellent attention to detail. Ability to listen and resolve co-workers' concerns. Ability to lead, motivate, encourage, and manage. Must be able to collaborate with co-workers and work as a team. Ability to carry out instructions. Ability to maintain a positive attitude towards guests, co-workers, and other department staff.

Work Environment/Physical Requirements:

While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time; walk and reach with hands and arms. Must have the ability to occasionally lift up to 35 pounds. The noise level in the environment is usually moderate.

Critical features of this job are described under the heading listed on the job description. Nothing in this job description restricts Wild Rose's right to assign or reassign duties and responsibilities to this job at any time.